< ELLA JANE – Albertine Wanaka


I started up my brand ‘Ella Jane’ when I was 14 years old. I never really had that much interest in fashion. Growing up , my sister was a model and was crazy about fashion. She inspired me to use my own creativity towards creating streetwear clothing and accessories. At first I decided to make sunglasses as my mum had many pairs ! so I figured they would sell well. I did some research and found a manufacturer and that night I ordered my first 50 pairs of sunglasses. Because I was only 14, I really had no idea how to run a business but my experience selling lollies to the kids at school was enough.


I sold sunglasses for 1 year and then decided to branch out into bags. I also started to fundraise for mvumi school in Tanzania and for nz teen suicide awareness. I eventually just felt like there was something missing with my brand and when I was 17 I dropped out of school to start up a clothing line for Ella Jane! Since then I have been working towards growing my brand Ella Jane and I have a new clothing collection coming this summer!


Written by ELLA JANE (2021)