Founded in 2012 and working from home, Jan and Rod were the sole distributors for a brand of clothing "Made In Italy".
Unfortunately with the Euro heading South they were forced to look at Italy to manufacture their own brand.
As expected, an exciting time for Jan and a stressful one for Rod. Their initial launch was a dismal failure with sizing being their downfall.
Twice Rod had told Jan that she could roll the dice one more time but after changing agents and getting their own office and team in Italy, Imagine Fashion became a much loved and respected label.
While many styles are Jan's own design. Jan also works with designers in their Italian Factories. Designed to fit the real woman, Jan and Rod's goal is to bring life to an elegant, fashionable and affordable range of clothing loved by so many Australian and New Zealand women.
Jan always asks her employees to help our customers in any way possible and to do our best to bring their dreams to life. While designing her garments, Jan always strives to include hues of natural pinks, greys, greens and soft washed colours finding this look best represents our style.